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    <loc>https://www.lizhartstrategy.com/work-1</loc>
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    <loc>https://www.lizhartstrategy.com/work-1/greenhouse</loc>
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    <lastmod>2026-02-10</lastmod>
    <image:image>
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      <image:title>Work - Greenhouse - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/626618db3ed4b669a68e97cd/a07305a2-1c59-4fd8-a280-12067182a6d4/gh-paperproto_ssource.jpeg</image:loc>
      <image:title>Work - Greenhouse - Putting pen to paper day one</image:title>
      <image:caption>I led a paper prototyping exercise during the project kickoff to get hypotheses down on paper and spark discussion among the team.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/626618db3ed4b669a68e97cd/ba779f9b-61fb-4c53-8448-aa99de9da636/gh-paperproto_ssource2.jpeg</image:loc>
      <image:title>Work - Greenhouse - Encouraging collaboration</image:title>
      <image:caption>I led frequent wireframing and component workshops with the wider cross-functional team. This helped keep us all on the same page and ensured we were creating the most thoughtful solutions possible.</image:caption>
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      <image:title>Work - Greenhouse - Site analysis</image:title>
      <image:caption>I did a deep dive into all the data we had about the original site, including analytics and heatmapping review. This revealed steep dropoff on the homepage, where there was a lack of clear next step for users.</image:caption>
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      <image:title>Work - Greenhouse - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.lizhartstrategy.com/work-1/figs</loc>
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    <lastmod>2024-02-15</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/626618db3ed4b669a68e97cd/1706943832373-DUES4NIT3WYOJ49II1D5/Screenshot+2024-02-02+at+11.03.07+PM.png</image:loc>
      <image:title>Work - FIGS - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/626618db3ed4b669a68e97cd/1707371041394-KWXSLO8A8EWRSFTT5ZYC/Screenshot+2024-02-02+at+11.45.52+PM.png</image:loc>
      <image:title>Work - FIGS</image:title>
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      <image:title>Work - FIGS</image:title>
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    <image:image>
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      <image:title>Work - FIGS</image:title>
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    <image:image>
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      <image:title>Work - FIGS - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.lizhartstrategy.com/work-1/microsoft</loc>
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    <priority>0.5</priority>
    <lastmod>2026-02-10</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/626618db3ed4b669a68e97cd/1a29ea79-a871-4b08-9ac6-171237bb0965/Screen+Shot+2022-08-02+at+4.15.21+PM.png</image:loc>
      <image:title>Work - Microsoft Unlocked - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work - Microsoft Unlocked - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/626618db3ed4b669a68e97cd/94740fef-93be-471a-9538-6b167f527b91/Screenshot+2024-02-15+at+12.32.12+PM.png</image:loc>
      <image:title>Work - Microsoft Unlocked - Collaboration early and often</image:title>
      <image:caption>I believe the best ideas come from working together. Throughout this project, I set the team up to share their observations and ideas openly, working in Figjam daily and making. I foster an environment of curiosity and encouragement to help people do their best work.</image:caption>
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    <image:image>
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      <image:title>Work - Microsoft Unlocked - Story development</image:title>
      <image:caption>In addition to creating the platform itself, our team continues to develop hero stories. One such story was The hidden power of feelings, a story about the importance of social emotional learning and a tool Microsoft created to bring it to classrooms.</image:caption>
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  <url>
    <loc>https://www.lizhartstrategy.com/work-1/microsoft-brand-central</loc>
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    <lastmod>2024-02-09</lastmod>
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      <image:title>Work - Microsoft Brand Central - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/626618db3ed4b669a68e97cd/f34edc10-d38b-4286-be07-63159cd3e3f5/brand-central3.jpg</image:loc>
      <image:title>Work - Microsoft Brand Central - Mapping out a complex site</image:title>
      <image:caption>I helped create a birds-eye-view of the experience to communicate page types and their relationship to one another.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/626618db3ed4b669a68e97cd/cfbdd642-2b95-4436-bca3-7b3d41af08fb/bc_home.png</image:loc>
      <image:title>Work - Microsoft Brand Central - Inspiration at the center</image:title>
      <image:caption>We designed the homepage to highlight the best of the brand.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/626618db3ed4b669a68e97cd/74e8cabe-32b8-4510-9cc4-d6138485ce41/Screen+Shot+2022-05-04+at+2.52.02+PM.png</image:loc>
      <image:title>Work - Microsoft Brand Central - Make it stand out</image:title>
      <image:caption>I helped to facilitate many collaborative workshops and work sessions in Figma.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Work - Microsoft Brand Central - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.lizhartstrategy.com/work-1/category/UX+Research</loc>
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  <url>
    <loc>https://www.lizhartstrategy.com/work-1/category/Product+Design</loc>
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  <url>
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  <url>
    <loc>https://www.lizhartstrategy.com/work-1/category/UX+Design</loc>
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  <url>
    <loc>https://www.lizhartstrategy.com/work-1/category/Brand+Strategy</loc>
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    <loc>https://www.lizhartstrategy.com/home</loc>
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    <lastmod>2026-01-27</lastmod>
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    <loc>https://www.lizhartstrategy.com/contact</loc>
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    <lastmod>2024-02-07</lastmod>
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